Tuesday, November 20, 2012

Don't write a long business plan.... the format is outdated.

I help many people write business plans. The biggest mistake I find is that my clients think business plans need to follow a format that was popular in the 1970's- one that is long, detailed, and boring. Now, more than ever, easy to read is important in every single business plan. Why? So you can get your point across quickly and easily to whoever's reading it. People will skim your plan-they'll try to read it while talking on the phone or going through their e-mail. Everyone is busy. A quick, captivating plan will catch someone's eye and make them want to know more about your business and you. They will seek a meeting if you can quickly catch his/her attention. Bu what's quick? You can probably cover everything you need to convey in 20 to 30 pages of text plus another 10 pages of monthly projections. If you've got a plan that's more than 40 pages long, you're probably not summarizing very well. Want more tips? I can help! Contact me and let's discuss your business plan.

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