In order to lead you need to have the follow key elements: Passion, power, trust, mystique, prestige, alarm and rebellion! These elements will transform a brand into something people want to talk about or buy. So how to you use these elements to lead?
1. Take command. It is that easy. True leaders don't wait around for approvals or for opportunity They take charge and make opportunities. So don't wait for that investor to find you... .go out and find that investor!
2. Be emotional because it IS business. I head someone once say they can't be emotional because it is business. WRONG! If you show your passion, people will want to be a part of your brand or buy your products.
3. Stir up curiosity and use your poker face. Have customers ready to buy? Sell them the product and invite them to read about your super, secret upcoming product, via your VIP preferred customer marketing newsletter, when that great product is finally ready. Talk new ideas, services, and products up before they are out but don't reveal everything. Do a great business striptease!
4. Inspire respect. Don't just make people follow your lead, make them WANT to follow your lead. Show compassion and empathy whenever possible.
If you start leading by implementing these four key elements then you will be on your way to success!