Start with knowing who you are and what your company stands for. If you don't know what your niche is, you can't create a brand. Next, develop your name. Catchy and clever are adored by many. If your name is too generic, your brand won't stand a chance. Your next step is to develop and buy the domain name that corresponds to your brand name. You will also have to secure the Facebook page, Twitter account, Google+ account as well. If you find that your brand name is already "owned" create a different brand name.
Your brand should share useful content. If you are not sharing useful content, only promoting yourself, there is no purpose of starting a brand because it will fail. Online communities love resourcefulness content that is compelling and engaging. Use this tool as a way to develop your brand's voice within your industry. Finally, be risky. Your brand should have an edge that will gain media notice without being too controversial. There is a great quote that goes, "Well behaved women haven't accomplished much in this world." It's true. Step outside of your comfort zone, take a risk and reap the rewards!
Building a brand doesn't happen overnight. It is like building a relationship, you have to develop trust over time.
Until next time,