Tuesday, April 30, 2013

Are You Your Own Brand?

Branding in today's online marketplace is essential to growing your business. But, if you're not a PR professional how do you know if your branding efforts are correct? Branding has to be honest and strategic. Here are a few suggestions on how to brand yourself and grow your business.

Start with knowing who you are and what your company stands for. If you don't know what your niche is, you can't create a brand. Next, develop your name. Catchy and clever are adored by many. If your name is too generic, your brand won't stand a chance. Your next step is to develop and buy the domain name that corresponds to your brand name. You will also have to secure the Facebook page, Twitter account, Google+ account as well. If you find that your brand name is already "owned" create a different brand name.

Your brand should share useful content. If you are not sharing useful content, only promoting yourself, there is no purpose of starting a brand because it will fail. Online communities love resourcefulness content that is compelling and engaging. Use this tool as a way to develop your brand's voice within your industry. Finally, be risky. Your brand should have an edge that will gain media notice without being too controversial. There is a great quote that goes, "Well behaved women haven't accomplished much in this world." It's true. Step outside of your comfort zone, take a risk and reap the rewards!

Building a brand doesn't happen overnight. It is like building a relationship, you have to develop trust over time.

Until next time,
Twyla

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