Wednesday, April 24, 2013

Is Your Website Competitive?

People can try to sell me on SEO, PPC and other three-lettered acronyms all day long. I don't buy any of it. And, I'm not alone. Many marketing firms are now focusing on content versus SEO or PPC campaigns. Why? Well, more people buy something based on a company's about page, not because it is ranked high. Sure, a highly-ranked website can attract visitors. But, are these visitors being converted to clients? If more than 70% of your website's visitors are clicking on and then tuning out- you have a problem.

A company's about page is the most important part of your website. It is more important than your price sheet, service descriptions or former client reviews. People want to know about you and what makes your company special. It is your time to sell yourself and talk about how you are going to fulfill their needs when they sign with you or buy from you.

When writing your about page remain objective. Sure, you may want to sign your praises but do so tastefully. List your accolades, education and the basics about you and your company. Using too many big words to define who you are and not how you can help will be an immediate turn off.

I'm hopeful some of you will share your websites with me. I would love to review them, provide some insight and share the really great ones! Find me on Twitter and let's discuss!


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