All this said, I want to offer my readers a few tips on how to obtain the right investor- not just any investor. Relationships are key in business, especially when the involve money. You want your investor to understand investment options and percentages as much as they understand the concept of your company.
Always present multiple investment options upfront. This way, you don’t have the option of receiving an across the board no. This also helps invite the right investor to counteract with different options for you to consider and it opens up a dialogue, thus building a relationship. Once a relationship is built, it is harder for the investor to say ‘no’ and not select one of the options on the table.
There is nothing template about asking for money. Sure, facts and figures need to be included in a presentation, but they shouldn’t be the main force behind the presentation.
Until next time,
Twyla N. Garrett