First, make sure your personal social media accounts are not connected to your business accounts. If you do connect these two things, understand you are “on call” for your business 24/7 regardless of what the issue may be. It is possible an angry client will send you a personal message (or worse, post a public wall) at two in the morning. I suggest you keep these account separate for obvious reasons.
Second, make sure you never take a photo with a drink in your hand. I know this sounds odd, but trust me on this one. It is a business decision that will take you a lot further then it will backwards. Photos of professionals out drinking can equal disaster when it comes to your reputation vs. client confidence. So, pause the picture to allow time for you to put the drink down.
Finally, keep office hours as office hours. If you spend too much time answering phones and emails after business hours then no one will respect your off hours as just this!
Twyla N. Garrett