The first trick is social media boosting. Facebook is showing only 6 percent of a business' content to their fan base. If you have more than 100 likes on your page, a 'boost' button will appear at the bottom of each post. Use it. For less than $30, you can get your message out to thousands of unique users. This trick is a great tool for new businesses seeking to establish their brand early on. You’re not paying for Likes, you’re paying for content ads.
The second trick is using Twitter to promote everything without ever promoting anything. How does it work? Well, you have to engage with other companies, your customers and thought leaders in your market. If you can retweet their tweets and add your thoughts, you will boost your audience without coming out of pocket. Respond to tweets that aren’t directed at you and give your thoughts on those. If you do this, your following will go up and your crossover leads / ROI will too!
Finally, set up Google alerts on your competition. You can do this simply be typing in the phrase “Google Alerts” into Google’s search engine. You will have to create a gmail account (or not, but it is easier to work with one) and then you can get a leg up on what your competition is doing sent right to your email box. Then, you can beat the competition by using Twitter and boosted Facebook posts to counteract or offer better opinions / deals.
Twyla N. Garrett