Wednesday, June 4, 2014

Marketing, Are You At A Standstill?

I often watch new business owners put aside 5k for a marketing budget (based on a year) and then spend most of it during the first three months. They wait, wait and wait some more and still- there is no engagement. What happened?

Well, nothing. To be blunt, marketing isn’t a magic wand and it doesn’t reap rewards quickly. There is a lot that goes on behind the scenes of many marketing campaigns. Months of A/B split testing, checking out editorial calendars, etc. So, you need to open your budget more, target the right audience, and use multiple venues / avenues to get your message across.

Repetition is key. Three months of advertising o the same channel isn’t going to launch your business. You will find yourself at a standstill. My best advice is to have a realistic budget and then expectations (time wise) for your layered marketing campaign.

Until next time,

Twyla N. Garrett

No comments:

Post a Comment

Twitter Updates